Reclaim Gen-Xtreme
Gen-X grew up being told they were the generation of rebellion. Then adulthood happened. Six Flags gives them a chance to reclaim the side of themselves that sought thrills like nobody’s business.
Brand
Six Flags Amusement Parks
Art Directors:
Coral Pisek
D’Shonda Brown
Copywriters:
Jake Gunther
Problem: Six Flags has lost its luster as people seek quick dopamine hits on their phones instead of going to theme parks.
Insight: Gen-X (46- 61-year-olds) grew up experiencing thrilling moments every day. They never outgrew this thrill, they just stopped seeking it.
Idea: Create a big platform idea to bring back the thrill of the roller coaster and make people experience Six Flags like they used to.
Solution: Launch an integrated campaign using paid social, radio, retro kiosks, in-park activations, custom maps, golden tickets, and nostalgia-inspired milk carton ads to break Gen X's digital routine and pull them back into real-world theme park thrills.
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radio spot
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